Facebook is currently the leading Social Media platform in todays' internet society. It has more than 800 million active users, and allows users to join Fan Pages and Community Pages. Having a fan page or community page can increase your client-base, and keep your current clients aware of any company news, updates or promotins. Furthermore, customizing these pages can increase interest by significant margins.
Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets". Twitter accounts have become very popular over the last few years, and can become very powerful if used properly. It is a quick, effective way for you to keep your clients up to date with your company's latest news.
Google+ integrates social services such as Google Profiles and Google Buzz, and introduces new services identified as Circles, Hangouts and Sparks. Sources such as The New York Times have declared it Google's biggest attempt to rival the social network Facebook, which had over 800 million users in 2011.
YouTube is a video-sharing website on which users can upload, view and share videos. It is by far, the most popular video sharing tool today, and displays a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging and short original videos.
Vimeo is a video-sharing website on which users can upload, share, and view videos. As of March 2010, Vimeo had over 3 million members and an average of more than 16,000 new videos uploaded daily. Vimeo is a very powerful video-sharing tool used by many professionals today.
LinkedIn is a business-related social networking site. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. It reports more than 120 million registered users in more than 200 countries and territories.